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1% of every purchase supports environmental
non-profits through
our partnership with 1% for the Planet.
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Proudly woman-owned, we are committed to making a positive impact.

researched & rated
We only feature brands with a Shifting Gaia™ Directory score of ‘conscious’ or ‘top choice’ in our shop. Learn more about how we rate, and visit the directory to explore all our brand sustainability evaluations.
Shop Sweden's #1 Clean beauty Brand IDUN Minerals
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Tinted Lip Elixir
Regular price $24.00 USDRegular priceUnit price / per -
2-in-1 Pressed Powder Foundation
5.0 / 5.0
(2) 2 total reviews
Regular price $34.00 USDRegular priceUnit price / per -
Volume & Care Shampoo
Regular price $20.00 USDRegular priceUnit price / per -
Perfect Brows
Regular price $25.00 USDRegular priceUnit price / per -
Nail Polish
Regular price $12.00 USDRegular priceUnit price / per -
Moisturizing Skin Tint SPF 30
4.92 / 5.0
(12) 12 total reviews
Regular price $34.00 USDRegular priceUnit price / per -
Perfect Under Eye
Regular price $30.00 USDRegular priceUnit price / per -
Matte Lipstick
5.0 / 5.0
(1) 1 total reviews
Regular price $26.00 USDRegular priceUnit price / per -
IDUN Minerals Mascara Vatn Volume
Regular price $30.00 USDRegular priceUnit price / per -
Pro Triangle Concealer brush
Regular price $24.00 USDRegular priceUnit price / per -
Angled blending brush
Regular price $16.00 USDRegular priceUnit price / per -
Volume & Care Conditioner
Regular price $22.00 USDRegular priceUnit price / per

shop confidently with certified brands
IDUN Minerals stands out as the first and only 100% sustainable and ethically sourced beauty brand in Lebanon. This Swedish brand is known for its high-quality products made from clean ingredients, ethical sourcing, and eco-friendly packaging. By introducing IDUN Minerals to Lebanon, Shifting Gaia™ is pioneering a movement towards sustainable beauty in a region where this concept was not widely recognized.
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